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As part of our One Team content approach, in 2017 I helped launch SportsCenter segments revealing each new cover of ESPN The Magazine. The inaugural segment featured
No. 1 NFL Draft pick Myles Garrett, who was in-studio for his cover reveal. The segments were often sponsored, generating millions in ad revenue.

CONTENT PLATFORMS REACHED:

• Linear TV

• ESPN Instagram, Facebook & Twitter

• Print

THE BIG REVEAL

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